What is affiliate marketing – a free virtual event
Affiliate marketing is a performance-based marketing strategy where a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s marketing efforts. It is a type of revenue-sharing arrangement between online merchants and individuals or companies who promote their products or services.
Here’s a breakdown of how affiliate marketing typically works:
- Affiliate Marketer (Publisher): This is the individual or company that promotes the products or services of another business.
- Merchant (Advertiser): This is the business that owns the products or services. The merchant provides the affiliate with unique links (affiliate links) that track the traffic or sales generated by the affiliate.
- Consumer: The end-user who clicks on the affiliate link and makes a purchase or completes a desired action.
- Affiliate Network (optional): Some affiliate programs are managed through affiliate networks that connect merchants with affiliates. The network helps track affiliate sales, provides affiliate links, and manages payments.
When a consumer clicks on the affiliate link and makes a purchase or performs a desired action (such as signing up for a trial), the affiliate earns a commission. Commissions can be based on various models, including:
- Pay-Per-Sale (PPS): Affiliates earn a commission when the referred customer makes a purchase.
- Pay-Per-Lead (PPL): Affiliates earn a commission when the referred customer takes a specific action, such as filling out a form or signing up for a trial.
- Pay-Per-Click (PPC): Affiliates earn a commission based on the number of clicks generated by their referral, regardless of whether the referred customer makes a purchase.
Affiliate marketing can be a win-win situation: merchants increase their sales through the efforts of affiliates, and affiliates earn commissions for driving valuable traffic or sales.
As for a “free virtual event,” it’s possible that you’re referring to an online event or webinar where experts discuss affiliate marketing strategies, trends, and best practices. These events may be organized by affiliate marketing platforms, industry associations, or individual experts in the field. Attending such events can provide valuable insights for individuals looking to understand or excel in affiliate marketing.